Reponsive websites – are they worth the fuss?

April 12, 2016

Is having a responsive site all that important?

Let’s cut to the chase, YES it is!

It seems everyone has a phone now a days, and all accessing the internet on the move – for an easy example, on average (per day) 41% of my visitors are on mobile devices – which is a lot of users to miss out on not to target.

Can you think of a friend or family member without a mobile phone?

With numbers like this, it would make sense to try and aim to please this audience, but how can you do that, as well as keeping the visitors on desktop (pc or macbook at your desk) happy?

The good news about this is you can please them all with one “build”, when I first came into the web industry (is it really 12 years ago?), one size fitted all, it was 800px wide and everything was “fixed”. With the internet really taking a shift in the last 5 years, and more and more devices becoming available to view the internet on (and more importantly YOUR site), things went more “fluid”.
With change meant a different type of website build – something that morphs, stacks, bends, WORKS on all tablets, mobiles and desktop computers.

Imagine if you kept the same trousers from when you were a kid to now? They wouldn’t fit..and your ankles would be freezing!

The fix?

Imagine making (at least) 3 sites, one for desktop, tablet and mobile? That would be so expensive, and would take far to long – so how do we do it?
(back in the 00’s we use to build mobi version of the site – but thats now pointless!)

Of course, we fix it with magic

Well..web magic(!), we design and build something that is “responsive”, something that works fluidly when you go from device to device, it will show the same site just in a different manner.

It’s my job to make sure your site works best for each device – so it will look different on desktop as to mobile, BUT its not how it looks, its how it WORKS thats important. What works great on desktop, I can confirm does not work the same on mobile, the easiest example is e commerce (a website that sells items):
on desktop a user will look around, maybe have 2-3 different sites open at the site time to compare each item (price, style etc), and is more accepting of the “journey” getting to buying the item to be longer (but not too long!), where as on mobile the shopping experience is different, a very much smaller screen, its one site at a time, you tend to scroll through more items on the same site and when you do commit to buying – you want the process to be as easy as possible and quickly as possible (this can be done by less questions to be answered, bigger (and maybe different coloured) buttons, smaller font sizes and removing unnecessary items to make the page load quicker on a weak signal (try to image the signal we all have on the train).

How to plan for a responsive site?

All sites, whatever the budget should all now be build responsively, so your website should look and work great in anything its viewed in – but how do you know if your current site is responsive?

Simple, view it in a mobile device and if you can scroll to the right or need to zoom in or out to use your navigation/read text then I would hazard a guess it’s not responsive, therefore costing you customers and google rankings (yep, you read that right – google isn’t a fan of sites that are not responsively build).

Reading this and thinking your new business site needs to be responsive? Get in touch, and we can plan the next step.

The future is responsive – so don’t be left behind, get responsive!



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